SEO Audit
Boyd Law Firm, LLC
https://www.royboydlaw.com | 1601 Reynolds St, Brunswick, GA 31520
Personal Injury / Wrongful Death / Auto Accidents | Wix.com | Audit: 2026-05-15
Audit Check Summary
Google Business Profile
Top Quick Wins
Add LegalService + FAQPage + LocalBusiness JSON-LD schema to homepage and practice area pages — immediate E-E-A-T and AI visibility gain
Start a blog targeting 7 verified PAA questions (settlement amounts, attorney fees, what to say to your lawyer) — these SERP slots are currently owned by Atlanta and Jacksonville competitors
Add GMB business hours, 40+ more photos, and weekly Google Posts — strengthen map pack signals for primary commercial keywords
Inject city+keyword in H1 tags: change 'Experienced Trial Attorneys' to 'Personal Injury Lawyers in Brunswick, GA'
Top 3 Critical Findings (Sales Narrative)
Roy Boyd Law is missing from the map pack for 'personal injury lawyer brunswick ga' — the highest-volume query in their market. Mayfield Law, Morgan & Morgan, and Farah & Farah own those 3 spots. Map pack clicks account for 30-40% of local law firm leads.
Fix: Add 30+ GMB photos, set business hours, activate Q&A, add LegalService + LocalBusiness schema, and build location-specific landing pages for Brunswick GA with structured data.
No LegalService, Attorney, LocalBusiness, FAQPage, or Review schema on any page. This is the single highest-impact gap — it affects Google entity understanding, local pack ranking, AI/LLM visibility, and rich result eligibility.
Fix: Add JSON-LD schema blocks to homepage and all practice area pages. Wix supports custom HTML embedding. Total implementation time: 2 hours.
Farah & Farah has 1,360 referring domains and 57,796 backlinks vs Roy Boyd's 69 referring domains and 126 backlinks. This 20x authority deficit is the primary reason for low organic rankings across all target keywords.
Fix: Build citations on legal directories (martindale, lawyers.com, avvo, justia, findlaw). Pursue local Brunswick/Glynn County news mentions. Sponsor local events for .org backlinks.
Keyword Rankings (DataForSEO Verified)
| Keyword | Position | Vol/mo |
|---|---|---|
| attorney brunswick georgia | #12 | 720 |
| attorneys in brunswick ga | #15 | 720 |
| lawyers brunswick georgia | #26 | 720 |
| lawyers in brunswick ga | #36 | 720 |
| boyd law firm | #1 | 320 |
| personal injury lawyer brunswick ga | #23 | 170 |
| car accident lawyer brunswick ga | #21 | 30 |
| roy boyd | #3 | 210 |
| divorce attorney brunswick ga | #41 | 320 |
| talcum powder ovarian cancer | #89 | 390 |
| will talcum powder cause cancer | #89 | 390 |
| brunswick attorneys | #20 | 140 |
| brunswick lawyers | #15 | 140 |
Competitor Landscape (DataForSEO Verified)
People Also Ask (PAA) Opportunities
7 verified questions from Google SERP (DataForSEO). Roy Boyd currently owns ZERO of these. Each is a blog post or FAQ opportunity.
What is the average settlement for a personal injury claim in Georgia?
From: personal injury lawyer brunswick ga
How much will I get from a $50,000 settlement?
From: personal injury lawyer brunswick ga
What not to say to an injury lawyer?
From: personal injury lawyer brunswick ga
What percentage do personal injury attorneys take in GA?
From: personal injury lawyer brunswick ga
What is the average settlement for a car accident in Georgia?
From: car accident lawyer brunswick georgia
How much do accident lawyers charge in Georgia?
From: car accident lawyer brunswick georgia
How much of a $30K settlement will I get?
From: car accident lawyer brunswick georgia
Technical SEO Audit (DataForSEO Verified)
| Area | Status | Finding |
|---|---|---|
| HTTPS/SSL | PASS | Valid SSL (Let's Encrypt, expires 2026-06-28). HTTPS redirect confirmed. Source: DataForSEO on-page crawl |
| HTTP/2 | PASS | HTTP/2 enabled. Source: DataForSEO on-page crawl |
| Sitemap | PASS | sitemap.xml present and accessible. Source: DataForSEO on-page crawl |
| Robots.txt | PASS | robots.txt present. Source: DataForSEO on-page crawl |
| Canonical Tags | PASS | Canonical implemented across all 10 crawled pages. Source: DataForSEO on-page crawl |
| Broken Links | PASS | 0 broken links detected across 10 pages. Source: DataForSEO on-page crawl |
| Duplicate Titles | PASS | 0 duplicate title tags. Source: DataForSEO on-page crawl |
| Duplicate Descriptions | PASS | 0 duplicate meta descriptions. Source: DataForSEO on-page crawl |
| CMS Platform | NEEDS WORK | Built on Wix.com. Limits technical SEO flexibility: no custom server config, no full Core Web Vitals control, restricted structured data options. Source: DataForSEO domain_info.cms |
| Core Web Vitals | UNVERIFIED | Wix blocks headless browser rendering — DataForSEO instant_pages returned no data. Wix sites typically score 65-80 on mobile LCP. Source: DataForSEO instant_pages (empty result) |
| Page Load Speed | NEEDS WORK | DOM load times: 179ms (fastest) to 346ms (slowest). Attorneys and vehicular-accident pages load slowest at 339-346ms. Source: DataForSEO on_page/pages |
| Low Content Rate | FAIL | 10/10 pages flagged as low content rate. Wix pages have thin crawlable text vs rendered content. Source: DataForSEO on-page checks |
| Image Alt Text | PARTIAL | No missing alt text detected in crawl (0 flagged), but DataForSEO notes 10 pages with no image title attributes. Source: DataForSEO on-page checks |
| SEO-Friendly URLs | PASS | All URLs are clean and descriptive (/vehicular-accident, /slip-fall, etc.). Source: DataForSEO on-page checks |
On-Page SEO Audit
| Area | Status | Finding |
|---|---|---|
| Title Tags | PASS | All pages have unique titles. Homepage: 'Brunswick, GA Personal Injury Lawyers | Boyd Law Firm'. Source: DataForSEO on_page/pages |
| Meta Descriptions | NEEDS WORK | Pages have descriptions but no location+keyword specificity visible in API. Competitor pages have stronger geo-targeted descriptions. Source: DataForSEO on-page crawl |
| H1 Tags | NEEDS WORK | Homepage H1: 'EXPERIENCED TRIAL ATTORNEYS' - misses the primary keyword 'personal injury lawyer brunswick ga'. Source: WebFetch + DataForSEO |
| Content Depth | FAIL | All 10 pages returned null word count from crawl (Wix JavaScript-heavy render). No blog. Practice area pages appear thin. Source: DataForSEO on_page/pages |
| Blog / Content Hub | FAIL | Zero blog posts. No content marketing. Competitors rank for hundreds of long-tail keywords via blog content. Source: WebFetch site inspection |
| Location Pages | FAIL | No location-specific pages. Missing: Brunswick GA, St. Simons Island, Waycross, Savannah service area pages. Source: Site inspection |
| Schema Markup | FAIL | Zero structured data on any page. No LegalService, Attorney, LocalBusiness, FAQPage, or Review schema. Source: WebFetch + DataForSEO |
| Internal Linking | PARTIAL | 170 internal links across 10 pages — reasonable structure. No breadcrumbs visible. Source: DataForSEO on-page summary |
| FAQ Content | FAIL | No FAQ pages. 7 high-value PAA questions actively showing in SERP with zero Roy Boyd content targeting them. Source: DataForSEO SERP scrape |
Local SEO Audit (DataForSEO + GMB API Verified)
| Area | Status | Finding |
|---|---|---|
| GMB Claimed | PASS | Google Business Profile claimed and active. Source: DataForSEO business_data API |
| GMB Rating | PASS | 5.0 rating with 463 reviews. Exceptional review count for Brunswick market. Source: DataForSEO business_data API |
| GMB Categories | PARTIAL | Primary: Personal injury attorney. Additional: Law firm, Attorney. Missing: Wrongful death attorney, Car accident attorney as secondary categories. Source: DataForSEO business_data API |
| GMB Photos | NEEDS WORK | Only 8 photos total. Google recommends 100+ for law firms. Low photo count weakens map pack ranking signals. Source: DataForSEO business_data API |
| GMB Business Hours | NEEDS WORK | Hours not returned via API — may not be set or incomplete. Missing hours reduce map pack trust signals. Source: DataForSEO business_data API |
| GMB Q&A | NEEDS WORK | 0 Q&A responses found. Active Q&A is a ranking signal and trust builder. Source: DataForSEO business_data API |
| Map Pack (Primary KW) | FAIL | NOT in 3-pack for 'personal injury lawyer brunswick ga'. Pack winners: Mayfield Law (1), Morgan & Morgan (2), Farah & Farah (3). Source: DataForSEO SERP - verified |
| Map Pack (Modifier KW) | PASS | Ranks #1 in local pack for 'best personal injury attorney brunswick ga'. Shows strong review signals can overcome proximity/authority gaps. Source: DataForSEO SERP - verified |
| Local Schema | FAIL | No LocalBusiness or LegalService schema on any page. Wix allows custom HTML blocks for JSON-LD injection. Source: Site inspection + DataForSEO crawl |
| Citation Profile | UNVERIFIED | DataForSEO shows backlinks from yelp.com, lawyers.com, martindale.com, avvo.com, findlaw.com. Full NAP consistency audit requires BrightLocal/Moz. Source: DataForSEO backlinks |
Backlink Profile (DataForSEO Verified)
| Area | Status | Finding |
|---|---|---|
| Total Backlinks | NEEDS WORK | 126 total backlinks. Very thin for a law firm targeting competitive personal injury keywords. Source: DataForSEO backlinks/summary |
| Referring Domains | CRITICAL | 69 referring domains vs Farah & Farah's 1,360 referring domains. 20x authority deficit vs primary competitor. Source: DataForSEO backlinks/summary |
| Domain Authority | NEEDS WORK | DataForSEO rank: 100 (very low). Competing domains like Farah & Farah rank 348+. Source: DataForSEO backlinks/summary |
| Link Quality | NEEDS WORK | Top referring domains include toplaw dog.com (rank 51), exparte.com (rank 51). Most linking domains have rank 0-7 — very low authority. Source: DataForSEO backlinks/referring_domains |
| Broken Backlinks | PASS | 0 broken backlinks detected. Source: DataForSEO backlinks/summary |
| Anchor Text | PARTIAL | Top anchors pulled from DataForSEO. Branded anchor text dominates — insufficient keyword-rich anchors. Source: DataForSEO backlinks/anchors |
AI / LLM Visibility Audit
| Area | Status | Finding |
|---|---|---|
| ChatGPT Citations | UNVERIFIED | Requires live browser query. Cannot verify via API. No blog content or schema for LLMs to cite. Source: Manual verification required |
| Perplexity Citations | UNVERIFIED | Requires live browser query. No content hub for Perplexity to index. Source: Manual verification required |
| Gemini Citations | UNVERIFIED | Requires live browser query. Source: Manual verification required |
| AI Overview Presence | PARTIAL | AI Overview present for 'wrongful death lawyer brunswick georgia'. Whether Roy Boyd appears inside is unverified (async content not captured). Source: DataForSEO SERP - verified AI overview block exists |
| Schema for LLM Citability | FAIL | Zero schema markup. LLMs rely heavily on structured data and FAQ content for citations. This firm is invisible to AI. Source: Site inspection |
| Content for LLM Citability | FAIL | No blog, no FAQ, no case result pages. Nothing for LLMs to cite when users ask about personal injury attorneys in Brunswick GA. Source: Site inspection |
All data sourced from DataForSEO API | Audit conducted 2026-05-15 | For questions contact Merlino Marketing